YSSO
/ˈiː.soʊ/,
pronounced as EE-so
Derived from the word gold in Greek, "chrysso", and the concept of blank canvas - exploring the idea of jewellery becoming a vehicle for self-expression.
![](http://theysso.com/cdn/shop/files/Untitled_design_4_d4d7d09c-7962-4ec9-b5b9-5c69937fed62_{width}x.png?v=1739466664)
Modern Greek Design
In the southern suburbs of Athens, near the Saronic Gulf, you will find YSSO’s original design studio. The place, near the family home of the founders’, located a stone throws away from the historical port of Piraeus. Southern Athens, sits are the core of the brand to this day, as the beating heart of the brand’s inspirations.
![](http://theysso.com/cdn/shop/files/Untitled_design_5_68ba81f7-c464-4620-9609-2d9cd2313106_{width}x.png?v=1739466871)
The proximity to the beach is something one cannot escape, and it constantly occupies parts of the YSSO design consciousness. As you leave our studio, the road will lead you to the temple of Poseidon in Sounio – and one of the most grand views of the Mediterranean coast. All-the-while being surrounded by the hustle and bustle of the rich Greek metropolis of Athens - the city of contrast, serenity and of the unexpected.
We believe that art is a vital expression of our own humanity, shaping culture, and personal wellbeing.
![](http://theysso.com/cdn/shop/files/Untitled_design_6_c744d246-881c-460b-8dad-1a6edfdf42e1_{width}x.png?v=1739467043)
These life experiences travel with us in all we do. The headquarters of YSSO are in West London, in our Notting Hill studio. Our London studio radiates the brand’s Greek DNA – creating a melange of cultures and sensibilities.
Behind the One&Only Kéa collection designs by YSSO
![](http://theysso.com/cdn/shop/files/Screenshot_2024-10-15_at_16.16.04_{width}x.png?v=1729005369)