YSSO is derived from the word gold in Greek, and is meant to be a blank canvas for you to create your own stories for whatever you imagine yourself to be. Our jewellery is derived from the past and is made for the present.
Expressiveness comes in many forms – it’s your past, your future, your present. It’s your memories, and universal to all of us.
When you wear YSSO, you are feeling confident, powerful and independent. You are supporting a community, and carrying with you history.
What to expect from us, is bold and daring designs for you – people who love design, art, fashion, movies but who come from all walks of life.